Moniepoint Market Research – (Tredford PMM Bootcamp)
When I first got the brief for this project, I didn’t want to just gather stats or list competitors—I wanted to understand the people behind the numbers. I knew Moniepoint had made waves with their POS system, but I kept asking myself:
“If they’ve already achieved scale offline, what’s stopping them from owning the digital space too?”
That question became the foundation of my research.
This was a solo research project I developed as part of the Product Marketing Bootcamp with Tredford. It challenged me to think like a strategist, not just a marketer.
I treated Moniepoint as if I were part of their team by:
- Digging deep into their brand identity and values
- Mapping 5 key opportunity areas in the Nigerian fintech space
- Exploring innovative strategies to reach the next 10 million users
<aside>
đź’ˇ Key Insight: Moniepoint's offline success could be leveraged to create a seamless bridge to digital financial inclusion.
</aside>
My Thought Process
From the start, I made three decisions:
- Start with people, not products. I didn’t just want to analyze Moniepoint—I wanted to understand the lives of the business owners, POS agents, freelancers, and digital entrepreneurs who power Nigeria’s economy.
- Use local context to guide the research. Nigeria is unique: heavy in mobile usage, high in financial skepticism, and powered by hustlers. I leaned into that reality by sourcing real data (EFInA, CBN, Google Play reviews) and blending it with cultural nuance.
- Look for practical growth gaps—not just insights. I didn’t want to stop at “what’s wrong.” I wanted to propose clear ways Moniepoint could position themselves better, reach new segments, and build trust in a saturated fintech space.
đź› What I Delivered