🏠 ProLease Marketing Strategy — Case Study (Team Olympus)

When my team and I joined the Product Marketing Bootcamp with Tredford, we knew we wanted to take on a challenge that felt meaningful and uniquely Nigerian. That’s how ProLease was born—a digital rental platform that allows people in Lagos to pay rent monthly, instead of the traditional (and often painful) lump-sum annual payments.

In a market where renting is known for stress, agent scams, and financial strain, we set out to design a full go-to-market strategy that could help ProLease acquire 300 tenants in its first year—and shift perceptions around how renting could work in Nigeria.

🎯 Our Mission

Build a complete, end-to-end marketing strategy for a startup solving a real local problem—using research, messaging, and GTM planning that could actually scale.

👥 Our Team

We called ourselves Team Olympus—a group of PMM trainees with backgrounds in content, design, digital marketing, and strategy. Over several weeks, we brainstormed, debated, built, tested ideas, and ultimately crafted a comprehensive plan that was reviewed and scored by experienced product marketers.

📌 What We Built (In Brief)

• ✅ Deep market & competitor research to understand Lagos renters
• ✅ Messaging that speaks to real fears, frustrations, and aspirations
• ✅ A full-funnel GTM plan across SEO, SEM, social, partnerships, email, influencer marketing, and offline tactics
• ✅ A realistic budget breakdown with conversion and CAC estimates
• ✅ Creative campaign concepts, positioning frameworks, and sales strategy

💡 Our Big Insight

People want to rent differently—but they’re scared.