This case study was developed by me and my team of product marketers as part of the Product Marketing Bootcamp with Tredford. It’s a comprehensive go-to-market strategy for ElevateFit, an AI-powered fitness app targeting users across Africa.
We conducted in-depth user research, market analysis, and competitor bench marking to craft a full GTM plan—including positioning, messaging, pricing, campaign strategy, and retention tactics. The project was guided and reviewed by an experienced PMM, with feedback on clarity, execution, and market fit.
Marketing Survey and Research Data
This section introduces ElevateFit as a personalized, AI-powered fitness app tailored for the African market. It outlines the app's vision, core positioning, and goal—to become Africa's leading health and wellness companion by providing customized fitness journeys powered by AI and community support.
Based on user survey data, this section identifies key user preferences like age range (25–44), preferred features (progress tracking, fun challenges, community), and pricing sensitivity. It also reveals that word of mouth and social media are the strongest recommendation channels, shaping how ElevateFit should approach awareness and growth.
